The Journal of the Nuremberg Institute for Market Decisions

NIM Marketing Intelligence Review

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Platform Business

Platform businesses have dramatically reshaped the global economy. Their interconnected ecosystems facilitate interactions between consumers, developers and service providers and create new value. Companies like Amazon, Apple, Alibaba and Uber have led this transformation, expanding their platforms beyond their original offerings. In this issue, leading scholars discuss opportunities as well as challenges around platform business. They cover prevention of commoditization and identification of...

Platform Strategies Platforms and Brands Business Innovation Big Tech Platforms Digital Regulation
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Guest Editors

  • Andrei Hagiu, Associate Professor of Information Systems, Boston University's Questrom School of Business, Boston
  • Bobby Zhou, Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Article overview

Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

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Responsible Platforms: Aiming for Social Value Rather than Scale

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.

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Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

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Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Brands can benefit from adding platform elements to their existing products or services.

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Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.

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Chinese and US Digital Platforms: Exploring Key Differences in Strategies

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

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Big Tech Platforms: What Are the Limits to “Big Brother” Surveillance and Influence?

As public regulation cannot cover all critical aspects or be ahead of developments, self-regulation is necessary to prevent exploitation.

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Mastering the Digital Regulatory Maze: Strategies for Marketing Success in a Complex Landscape

Businesses need to respond fundamentally to the different legal and regulatory challenges.

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Web3 and the Future of the Digital Platform Economy: The Tricky Business of Finding the “Just Right” Level of Decentralization

Decentralizing digital platforms comprises many trade-offs and careful consideration of the actual goals.

Go to article

Responsible Platforms: Aiming for Social Value Rather than Scale

Responsible platforms are not as widespread as leading platforms but are able to challenge “‘hypercapitalist”’ models from the margins.

Go to article

Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Interview with Julie Roth Novack, CEO and Cofounder of PartySlate

Go to article

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

Brands can benefit from adding platform elements to their existing products or services.

Go to article

Stepping Up Your Brand Game in the Platform Age: How to Build a Commoditization SHIELD

The SHIELD framework is a critical blueprint for brands striving to excel within highly competitive platforms.

Go to article

Chinese and US Digital Platforms: Exploring Key Differences in Strategies

Chinese and US platforms share common goals, but their strategies diverge due to cultural, regulatory and market forces.

Go to article

Recent issues

All issues

2024-10

Platform Business

Platform Strategies Platforms and Brands Business Innovation
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2024-04

Generative AI - Reshaping the Marketing Landscape

Content Creation AI-Support Prompt Engineering
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2023-11

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

Metaverse Virtual Shopping Virtual Reality
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2023-04

Marketing Dashboards

Performance Drivers Multi-Channel-Metrics ESG-Metrics
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Dr. Christine Kittinger-Rosanelli

Managing Editor, NIM Marketing Intelligence Review

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