Nuremberg Institute for Market Decisions
The Nuremberg Institute for Market Decisions (NIM) is a non-profit institute for research on consumer and market decisions. At the interface between science and practice, NIM examines how decisions of consumers and company decision-makers change in the face of new technological and social trends – and what the resulting impacts are. From its research, NIM generates new and relevant insights into how people can make better decisions in markets.
The Nuremberg Institute for Market Decisions is the founder of GfK.
Anchor shareholder
NielsenIQ (NIQ) and GfK SE (GfK) announced the successful completion of their strategic combination on July 11, 2023, culminating in forming the world's leading consumer intelligence company. NIM supports the merger, which combines complementary strengths and competencies and creates economies of scale, with the goal of providing consumer-facing manufacturers and retailers with indispensable, timely and user-friendly access to essential consumer data and consumer insights through innovation and continued investment.
After the combination of NIQ and GfK, NIM is a significant anchor shareholder in the combined company. NIM will continue to pursue its statutory mission and evaluate its research results for the benefit of science and practice: at a higher and more international level to further advance its development as a research institute.
History
The crises of the twenties proved that goods could not simply be produced with the expectation that demand would necessarily follow. Mass production and the emergence of trade had alienated producer from consumer. High-quality and neutral information about consumers and markets became necessary.
Two individuals, in particular, took it upon themselves to fill this information gap: Prof. Wilhelm Vershofen and Consul Wilhelm R. Mann. Our establishment marked the birth of market research in Germany.