Studies
NIMpulse
2024-10
ChatGPT and Co. in Everyday Life: Use, Evaluation, and Visions for the Future
How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?
2023-07
Greenwashing vs. Greenacting
How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?