The NIMpulse study series, launched at the end of 2022, examines the relationships between consumer attitudes, habits and market decisions. The focus is on the voice of the consumer and their judgment on current consumption-related topics.
The methodology involves representative surveys in Germany and other countries. The focus of interest is on consumer-related behaviors and the role that attitudes and habits play in this. This also includes the attitude towards and use of product categories or services, the underlying motives, and hurdles. The study also looks at expectations and desires regarding the role of legislators with regard to market and consumption.
