NIM Academic Papers

Comfort with social robots in the pre-interaction phase: a field experiment with customers of a retail bank

This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.

Navigating Trust in the Digital Realm: Trust in AI and Customer Relations

How do Digital Sales Assistants impact consumer trust?

Market disruption, innovation, and uncertainty

Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.

Robot Shopping Assistants

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

The Role of Eye Contact in Human-Robot-Interaction

This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.

The power of information from a consumer perspective

The German Minister of Food and Agriculture initiated a mandatory state label for animal husbandry, revealing livestock production condition

The influence of Generative AI on information search and retrieval in consumer decision-making

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Digital Sales Assistants in ‘Bricks & Clicks’

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

Three Dimensions of Brand Purpose

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

The AI Augmented Crowd: How Human Crowdvoters Adopt AI (or Not)

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

Decision Support in Tourism through Social Robots

This study investigates how tourists perceive tourism recommendations provided via social robots.

Designing In-Store Navigation Systems in Physical Retail

We explore in-store navigation systems.

How much is the (labelled) pig?

The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...

Marketing in the metaverse – opportunities and barriers for the creation of marketing value

Many consumer brands are already exploring the potential of the metaverse for their marketing activities.

AI as a strategic leader? On the role of intelligent machines in strategic marketing decisions

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

Conversational Agents With Voice: How Social Presence Influences the User Behavior in Microlending Decisions

We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.

The adoption of algorithmic decision-making agents over time: algorithm aversion as a temporary effect?

Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...

The impact of emotional voice assistants on consumers’ shopping attitude and behavior

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

Automatic Estimation of Action Unit Intensities and Inference of Emotional Appraisals

The development of an approach for appraisal inference from automatically detected Action Unit intensities in recordings of human faces.

Investigating appraisal-driven facial expression and inference in emotion communication

We empirically tested the relationship between emotion expression, inferences, and facial expressions.

Social media monitoring: What can marketers learn from Facebook brand photos?

Users upload >350 million photos per day to Facebook. Which information about peoples’ brand preferences can we get from those photos?

Artificial Voices in Human Choices

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

Confusion can improve cognitive performance

In educational psychology, previous research has shown a positive association between confusion and cognitive performance, which has been...

How virtual reality affects consumer choice

How does making purchasing decisions in a virtual environment differ from shopping online and shopping in a brick-and-mortar store?