Academic Papers

NIM is dedicated to excellent research, generating new insights on market decisions and enriching the scientific debate and literature. The findings of our research is regularly published in a wide range of peer-reviewed academic journals and as proceedings.

Peer-reviewed

2025-06

How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?

Peer-reviewed

2025-06

How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?

Peer-reviewed

2025-06

This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.

Peer-reviewed

2025-06

How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?

Peer-reviewed

2025-06

How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?

Peer-reviewed

2025-04

How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?

Peer-reviewed

2025-01

This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.

Peer-reviewed

2024-09

How do Digital Sales Assistants impact consumer trust?

NIM Working Paper Series

2024-08

Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.

Peer-reviewed

2024-06

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

Peer-reviewed

2024-06

This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.

Peer-reviewed

2024-05

The German Minister of Food and Agriculture initiated a mandatory state label for animal husbandry, revealing livestock production condition

Peer-reviewed

2024-05

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Peer-reviewed

2024-05

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

NIM Working Paper Series

2024-03

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

Peer-reviewed

2023-11

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

Peer-reviewed

2023-09

This study investigates how tourists perceive tourism recommendations provided via social robots.

Peer-reviewed

2023-09

We explore in-store navigation systems.

NIM Working Paper Series

2023-08

The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...

Peer-reviewed

2023-07

Many consumer brands are already exploring the potential of the metaverse for their marketing activities.

Peer-reviewed

2023-07

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

Peer-reviewed

2023-05

We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.

Peer-reviewed

2022-07

Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...

Peer-reviewed

2022-01

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

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