Consumer Climate

The GfK Consumer Climate survey, which is being conducted regularly since 1974 and monthly 1980, is regarded as an important indicator of German consumer behavior and a guiding light for Germany's economic development. The Consumer Climate is based on about 2,000 monthly consumer interviews that are conducted on behalf of the European Commission.

Since October 2023, the consumer climate data collected by GfK is being analyzed and published jointly with the Nuremberg Institute for Market Decisions (NIM). By joining forces, it will be possible to invest further in the analysis and development of the Consumer Climate study to gain an even better understanding of the background to changes in consumer confidence.

Planned publication dates (CET):

Wednesday, 29.1.2025, 8:00 a.m.
Wednesday, 26.2.2025, 8:00 a.m.
Friday, 28.03.2025, 8:00 a.m.
Tuesday, 29.4.2025, 8:00 a.m.
Tuesday, 27.5.2025, 2025, 8:00 a.m.
Thursday, 26.6.2025, 8:00 a.m.

Latest consumer climate

Slight recovery at the end of the year, modest outlook for 2025

Nuremberg, December 19, 2024 – Consumer sentiment recovered slightly towards the end of the year. Both income expectations and the willingness to buy rose in December, while the willingness to save decreased. As a result, the consumer climate is expected to improve slightly at the beginning of the new year. For January 2025, an increase of 1.8 points to -21.3 points is forecast compared to the previous month (revised -23.1 points). This is shown by the latest results of the GfK Consumer Climate powered by NIM. It has been published jointly by GfK and the Nuremberg Institute for Market Decisions (NIM), founder of GfK, since October 2023.