Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

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Suggested Citation

Hagiu, A. & Zhou, "Make Your Dream Events Real: Creating Value by Connecting the Event Industry with Its Consumers: Interview with Julie Roth Novack, CEO and Cofounder of PartySlate" NIM Marketing Intelligence Review, vol. 16, no. 2, Sciendo, 2024, pp. 52-57. https://doi.org/10.2478/nimmir-2024-0018

Year

2024

Authors

Andrei Hagiu,
Bobby Zhou

Publication title

Make Your Dream Events Real - Creating Value by Connecting the Party Industry with Its Consumers

Publication

NIM Marketing Intelligence Review

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Keywords: Interview, Platform Business, Event Industry, Start up, Network Effects, Digital Business

Abstract:
Celebrating a major life or corporate event is a real challenge. Where is the best location? Who can I entrust with the planning? Who is able to prepare a themed buffet or decorate a venue in a distinct style? Whether you are just looking for inspiration or want to line up the perfect team for your event, PartySlate will be a real treasure box. But it’s not just consumers who benefit. On the other side of the marketplace, businesses such as event professionals and venues gain marketing support and visibility. Typically, service providers in the event industry have little time for digital marketing or lack expertise, and often their systems to organize their own photos are not very handy. PartySlate helps them build their brands and grow their businesses with professional digital marketing support. In this interview, Julie explains how she started, how her newly founded platform survived the pandemic and how it’s integrating AI to extend services to both sides of the market.

Authors

Andrei Hagiu, Associate Professor of Information Systems, Boston University's Questrom School of Business, Boston
Bobby Zhou, Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland

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