Understanding Changing Consumer Decisions at the Point of Sale

Generative AI in Marketing

What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?

Consumer Perception and Acceptance of Novel Food Technologies for More Sustainable Consumption

In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation

Sustainable brands, sustainable purchases?

Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and

Marketing in the Metaverse

The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?

Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...

The Value of Strategic Foresight

What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …

Do Anthropomorphic Chatbots Influence our Financial Decision-Making?

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

Trend Radar

By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected