NIM Insights Lunches

Platform Business

At the NIM Insights Lunch, Andrei Hagiu, Professor of Information Systems at Boston University, and Bobby Zhou, Professor of Marketing at the University of Maryl, will present findings from the NIM Marketing Intelligence Review ‘Platform Business’.

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

At the NIM Insights Lunch, Prof. Dr. Jella Pfeiffer presented findings from the NIM Marketing Intelligence Review "Virtual Consumer Experiences - The Future of Shopping in the Metaverse".

Marketing Dashboards - The Next Generation

At the NIM Insights Lunch, Koen Pauwels and David Reibstein, both top experts in marketing measurement, explained how dashboards are evolving from pure reporting tools to dynamic diagnostic tools.

Marketing in the Metaverse - What We Already Know Today About Tomorrow

P. Rauschnabel is one of the most influential international AR researchers. In 2021, Microsoft Academics listed him as a top 5 AR researcher worldwide and in the Standford "Top Scientists List" he is among the top 2 percent of most cited scientists.

MarTech and SalesTech: Opportunities, Challenges and Impacts

Bernd Skiera, Professor of Electronic Commerce at the University of Frankfurt, is guest editor of the NIM Marketing Intelligence Review "MarTech and SalesTech". At the NIM Insights Lunch, he summarized key insights from the issue (presentation in German).

Business Wargaming: How to Win the Uncertainty Game

Prof. Dr. Jan Oliver Schwarz, Professor of Strategic Foresight and Trend Analysis at Ingolstadt University of Applied Sciences, introduced the participants of the NIM Insights Lunch to the world of business wargaming. Business wargaming offers a ...

Conscious Consumption – More Using, Less Shopping

Daiane Scaraboto, marketing professor at Melbourne University in Australia, explained that it is high time that we rethink consumption in the sense that consumption in the future means using, not buying.

Debias by Design – How to Use Visualization to (Recognize) and Avoid Thinking Errors

Professor Martin Eppler, Professor of Communication Management and Prorector of the University of St. Gallen, showed how cognitive biases worsen our decisions and how we can improve our decision-making processes with a five-step plan, the Decision ...

Brand Activism – Should Brands take a Stand?

Daniel Korschun is Marketing Professor at Drexel University in Philadelphia (USA) and editor of...

On the Way to a Voice-Based Customer Journey

Artificial language as an interface for smart machines is becoming increasingly commonplace: for...