NIM Insights Lunches

E-cars at the crossroads

Dr Michael Zürn, Senior Researcher at the Nuremberg Institute for Market Decisions e. V. and Vince Ebert, physicist and cabaret artist, presented a NIM study and further findings on the topic of e-mobility.

Platform Business

At the NIM Insights Lunch, Andrei Hagiu, Professor of Information Systems at Boston University, and Bobby Zhou, Professor of Marketing at the University of Maryl, presented findings from the NIM Marketing Intelligence Review ‘Platform Business’.

Generative AI: the transformation of marketing

At the NIM Insights Lunch, Prof Dr Mark Heitmann presented findings from the NIM Marketing Intelligence Review ‘Generative AI: The Transformation of Marketing’.

NIM KONSUMKLIMA Lunch VOL. 3

At the NIM Insights Lunch KONSUMKLIMA, Rolf Bürkl regularly presents the latest results of the GfK Consumer Climate powered by NIM published the previous day.

NIM KONSUMKLIMA Lunch VOL. 2

At the NIM KONSUMKLIMA Lunch, Rolf Bürkl regularly presents the latest results of the GfK Consumer Climate powered by NIM published the previous day.

NIM KONSUMKLIMA Lunch VOL. 1

At the NIM KONSUMKLIMA Lunch, Rolf Bürkl presented the latest results of the GfK Consumer Climate powered by NIM published the day before.

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

At the NIM Insights Lunch, Prof. Dr. Jella Pfeiffer presented findings from the NIM Marketing Intelligence Review "Virtual Consumer Experiences - The Future of Shopping in the Metaverse".

Marketing Dashboards - The Next Generation

At the NIM Insights Lunch, Koen Pauwels and David Reibstein, both top experts in marketing measurement, explained how dashboards are evolving from pure reporting tools to dynamic diagnostic tools.

Marketing in the Metaverse - What We Already Know Today About Tomorrow

P. Rauschnabel is one of the most influential international AR researchers. In 2021, Microsoft Academics listed him as a top 5 AR researcher worldwide and in the Standford "Top Scientists List" he is among the top 2 percent of most cited scientists.

MarTech and SalesTech: Opportunities, Challenges and Impacts

Bernd Skiera, Professor of Electronic Commerce at the University of Frankfurt, is guest editor of the NIM Marketing Intelligence Review "MarTech and SalesTech". At the NIM Insights Lunch, he summarized key insights from the issue (presentation in German).

Business Wargaming: How to Win the Uncertainty Game

Prof. Dr. Jan Oliver Schwarz, Professor of Strategic Foresight and Trend Analysis at Ingolstadt University of Applied Sciences, introduced the participants of the NIM Insights Lunch to the world of business wargaming. Business wargaming offers a ...

Conscious Consumption – More Using, Less Shopping

Daiane Scaraboto, marketing professor at Melbourne University in Australia, explained that it is high time that we rethink consumption in the sense that consumption in the future means using, not buying.