Publications
Pfeiffer, T. (2023). The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our Seven Senses? NIM Marketing Intelligence Review, 15(2) 36-41. https://doi.org/10.2478/nimmir-2023-0015
2023
The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our Seven Senses?
Abstract:
Sensing in the physical world differs from sensing in virtual worlds. As visualized in Penfield’s homunculus, touch and taste play a big role in physical surroundings. In contrast, the “Homunculus Metaversensis” for virtual reality would look different, reflecting the dominance of visual and auditory perception in virtual experiences facilitated by technologies like head-mounted displays. To create truly immersive experiences, touch, balance, movement, smell and taste are all relevant. While some progress has been made in haptic feedback and olfactory stimulation, advancement in these fields is still limited. Therefore, augmented reality, which combines physical and digital experiences, may be a more viable option for satisfying multiple senses in the present. However, future breakthroughs in virtual reality technology could enhance sensory experiences in the metaverse.
Authors
- Dr. Thies Pfeiffer, Professor of Human-Computer Interaction, University of Applied Sciences Emden/Leer
Other articles of the MIR issue “Virtual Consumer Experiences - The Future of Shopping in the Metaverse”
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