Better Decision-Making in Markets – Understanding and Improving Decision Processes

Bridging the Attitude-Behavior Gap: Addressing Consumer Distrust in Sustainability Claims

Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?

Motivating Pro-Environmental Behavior: Examining the Effects of Regulatory Fit, Message Framing and Image Framing

Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?

The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis

How does innovation managers' role influence their evaluation and selection of innovative ideas?

How do carbon footprints affect our decisions?

Does information on carbon footprints lead to more sustainable decisions or might this approach even backfire?

Purpose Through the Digital Lens

How are online visibility and the perception of brand purpose related?

Digital Nudges for Sustainable Online Shopping

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

Maybe Compensations

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

How Do Risk Perception and Past Experience Shape Innovation and the Future Business Model?

What factors influence the decision to innovate the business model and are there any systematic biases?

How much is the (labelled) pig?

Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.

DontWasteMeNow

In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.

One Strike and I'm Out

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

How does Acute Technostress Influence our Decision Making Behavior

Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...

Debiasing Decision-Making in Marketing Management

Consumer Perception of Brand Purpose and the Effect on Brand Success

While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven

There's Fair and there's Fair – Interaction Between Humans and Machines

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

Do Anthropomorphic Chatbots Influence our Financial Decision-Making?

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

Do Consumers Think too Linearly?

Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...

What the Voice Reveals: Emotions and Sharing of Experiences

Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.

Confusion in Decision-Making

What is the impact of confusion on performance and quality in decision-making?

Voice Analytics

Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.

Facial Coding and Emotion Detection

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.

Real-Time Emotion Measurement in Consumption Decisions

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?