Studies | NIM

NIM publishes the results of its surveys in its own series of studies. These include the NIMpulse series, the “Challenges” series and the “Leaders of Tomorrow”.

With our search tool, you can filter our studies by type and year.

Voices of the Leaders of Tomorrow

2025-04

Geopolitical disruption through a generational lens—a call to rethink power, strategy, and leadership.

NIMpulse

2024-10

How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?

NIM Studies

2024-09

On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?

Voices of the Leaders of Tomorrow

2024-05

Natural resources seem to be becoming increasingly scarce. How is this scarcity perceived by young talent?

NIM Studies

2024-01

Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.

NIM Studies

2023-12

The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.

NIMpulse

2023-07

How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?

NIM Studies

2023-06

How big is the impact of smart speakers and where is there still potential for improvement and development?

Voices of the Leaders of Tomorrow

2023-05

Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.

Voices of the Leaders of Tomorrow

2022-05

The 2022 study examines the views of two generations of leaders on intergenerational conflict.

Voices of the Leaders of Tomorrow

2021-05

The study examines what trust in politics, media, business and technology means to young top talents.

NIM Studies

2020-06

Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....

Voices of the Leaders of Tomorrow

2020-05

The focus of the study is on human freedoms and choices, taking into account technological change.

NIM Studies

2019-09

The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?

Voices of the Leaders of Tomorrow

2019-05

The study explores young talent's expectations and perceptions of Purpose Beyond Profit.

Voices of the Leaders of Tomorrow

2018-04

The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.

Voices of the Leaders of Tomorrow

2017-05

The study shows: Young top talents live and expect controlled transparency.

Voices of the Leaders of Tomorrow

2016-05

The Global Perspectives Barometer 2016 shows what is important to the next generation of leaders.

Voices of the Leaders of Tomorrow

2015-06

The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.