Studies
NIM publishes the results of its surveys in its own series of studies. These include the NIMpulse series, the “Challenges” series and the “Leaders of Tomorrow”.
With our search tool, you can filter our studies by type and year.
NIMpulse
2024-10
ChatGPT and Co. in Everyday Life: Use, Evaluation, and Visions for the Future
How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?
NIM Studies
2024-09
Challenges of Nations – Special Edition USA
On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
Voices of the Leaders of Tomorrow
2024-05
Confronting Scarcity
Natural resources seem to be becoming increasingly scarce. How is this scarcity perceived by young talent?
2024-01
Challenges of Marketing 2023
Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
2023-12
Challenges of Nations 2023
The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
2023-07
Greenwashing vs. Greenacting
How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?
2023-06
SMART SPEAKER REPORT 2023
How big is the impact of smart speakers and where is there still potential for improvement and development?
2023-05
Toward Sustainable Transformation
Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
2022-05
Passing on the Baton?
The 2022 study examines the views of two generations of leaders on intergenerational conflict.
2021-05
Challenges for Human Trust in a Connected and Technology-Driven World
The study examines what trust in politics, media, business and technology means to young top talents.
2020-06
Challenges of Marketing 2020
Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
2020-05
Human Freedom and Choice in the Light of Technological Change
The focus of the study is on human freedoms and choices, taking into account technological change.
2019-09
How Smart are Smart Speakers?
The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
2019-05
Purpose Beyond Profit
The study explores young talent's expectations and perceptions of Purpose Beyond Profit.
2018-04
Owning the Future of Work
The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.
2017-05
A Lifestyle of Controlled Transparency
The study shows: Young top talents live and expect controlled transparency.
2016-05
Transform Decision Making
The Global Perspectives Barometer 2016 shows what is important to the next generation of leaders.
2015-06
The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.