Studies
NIMpulse
2024-10
ChatGPT and Co. in Everyday Life: Use, Evaluation, and Visions for the Future
How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?
NIM Studies
2024-09
Challenges of Nations – Special Edition USA
On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
Voices of the Leaders of Tomorrow
2024-05
Confronting Scarcity
Natural resources seem to be becoming increasingly scarce. How is this scarcity perceived by young talent?
2024-01
Challenges of Marketing
Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
2023-12
Challenges of Nations
The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
2023-07
Greenwashing vs. Greenacting
How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?
2023-06
SMART SPEAKER REPORT 2023
How big is the impact of smart speakers and where is there still potential for improvement and development?
2023-05
Toward Sustainable Transformation
Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
2022-05
Passing on the Baton?
The 2022 study examines the views of two generations of leaders on intergenerational conflict.
2021-05
Challenges for Human Trust in a Connected and Technology-Driven World
The study examines what trust in politics, media, business and technology means to young top talents.
2020-06
Challenges of Marketing 2020
Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
2020-05
Human Freedom and Choice in the Light of Technological Change
The focus of the study is on human freedoms and choices, taking into account technological change.
2019-09
How Smart are Smart Speakers?
The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
2019-05
Purpose Beyond Profit
The study explores young talent's expectations and perceptions of Purpose Beyond Profit.
2018-04
Owning the Future of Work
The Global Perspectives Barometer 2018 shows: Young top talents see positive effects from new technologies such as AI.
2017-05
A Lifestyle of Controlled Transparency
The study shows: Young top talents live and expect controlled transparency.
2016-05
Transform Decision Making
The Global Perspectives Barometer 2016 shows what is important to the next generation of leaders.
2015-06
The study shows: The top talents of the Millennial generation or "digital natives" cannot be lumped together.
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