Events

Consumer Climate Summit

The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.

Platform Business

At the NIM Insights Lunch, Andrei Hagiu, Professor of Information Systems at Boston University, and Bobby Zhou, Professor of Marketing at the University of Maryl, will present findings from the NIM Marketing Intelligence Review ‘Platform Business’.

NIMCon 2024

The topics of NIMCon 2024 were sustainable consumption, social media, product innovations, and assisted shopping.

NIM Market Decisions Day 2024

Artificial intelligence (AI) is changing marketing. Therefore, at the NIM Market Decisions Day 2024 we will discuss:. Will AI take over marketing in the future? Or will AI (only) be a supporter?

NIM Future Workshop Retail 2024

Inner-city retail is facing major challenges. Innovative concepts and a comprehensive understanding of current trends are required to actively shape the retail experience of the future.

Cass Sunstein

During his lecture in the Historic Town Hall of the City of Nuremberg, Cass Sunstein, founder and director of the Program for Behavioral Economics and Public Policy at Harvard Law School, explained the latest findings on the power of habituation.

NIM-Workshop at the St. Gallen Symposium 2024

In an interactive workshop session, we discussed the role of companies in times of increasing resource scarcity with aspiring and established managers in order to jointly develop strategies for sustainable business practices.

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

At the NIM Insights Lunch, Prof. Dr. Jella Pfeiffer presented findings from the NIM Marketing Intelligence Review "Virtual Consumer Experiences - The Future of Shopping in the Metaverse".