The events offered by the Nuremberg Institute for Market Decisions (NIM) include various event formats, some of which take place live and some online. They are aimed at anyone with a professional interest in the topic of consumer and market decisions.
Upcoming NIM events
Insights Lunch
E-cars at the crossroads
Dr Michael Zürn, Senior Researcher at the Nuremberg Institute for Market Decisions e. V. and Vince Ebert, physicist and cabaret artist, will present a current study and further findings on the topic of e-mobility.
At this year's BVM Neon Plenum on 13.3.25, Dr. Carolin Kaiser, Head of Artificial Intelligence, will give a talk on the topic of "AI & Synthetic Respondents - Can AI really replicate human consumer behavior?"
2025-03-13
Online
WiDS Conference 2025
Carolin Kaiser will deliver a talk on "The Human Touch in AI" at the WiDS Erlangen Conference 2025, one of over 200 global locations of the annual Women in Data Science (WiDS) Worldwide Conference at Stanford University.
Dr Michael Zürn, Senior Researcher at the Nuremberg Institute for Market Decisions e. V. and Vince Ebert, physicist and cabaret artist, will present a current study and further findings on the topic of e-mobility.
The Consumer Climate Summit examined the current economic situation, reasons behind the subdued purchasing mood, the impact of the U.S. elections, forecasts for the upcoming holiday season, and discusses strategies for a consumption turnaround.
At the NIM Insights Lunch, Andrei Hagiu, Professor of Information Systems at Boston University, and Bobby Zhou, Professor of Marketing at the University of Maryl, will present findings from the NIM Marketing Intelligence Review ‘Platform Business’.
Artificial intelligence (AI) is changing marketing. Therefore, at the NIM Market Decisions Day 2024 we will discuss:.
Will AI take over marketing in the future? Or will AI (only) be a supporter?
Inner-city retail is facing major challenges. Innovative concepts and a comprehensive understanding of current trends are required to actively shape the retail experience of the future.
During his lecture in the Historic Town Hall of the City of Nuremberg, Cass Sunstein, founder and director of the Program for Behavioral Economics and Public Policy at Harvard Law School, explained the latest findings on the power of habituation.
At the NIM Insights Lunch, Prof Dr Mark Heitmann presented findings from the NIM Marketing Intelligence Review ‘Generative AI: The Transformation of Marketing’.
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