The NIM Marketing Intelligence Review is published twice a year and is designed as a themed issue. Each issue focuses on a current topic in marketing and market decisions. Take a look at Insights and browse through previously published issues.
Platform Strategies • Platforms and Brands • Business Innovation • Big...
Read more Content Creation • AI-Support• Prompt Engineering • Large Language Models •...
Read more Metaverse • Virtual Shopping • Virtual Reality • Augmented Reality • Mixed...
Read more Decision Support • Performance Drivers • Multi-Channel-Metrics •...
Read more Automation • Data Management • Integration Services • Platforms • AI...
Read more Sustainability • Ethical Consumption • Responsibility • Buying Decision •...
Read more Corporate Activism • Boycott • Buycott • Brand Risk • Socio-Political Risk...
Read more Unintended Effects • Marketing Dystopia • Privacy • Algorithms • The...
Read more Trust • Digital Reputation • Ratings • Reviews • Platforms • Sharing...
Read more Platforms • Contests • Conflict Management • Open Strategy • Social...
Read more Using Digital Footprints • Algorithm Adoption • Chatbots • Moral Machines •...
Read more Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty...
Read more IoT Experiences • Meaningful Consumption • IoT Stories • IoT Adoption • IoT...
Read more Fake News • Negative Brand Knowledge • Human Brands • Brand Cannibalization...
Read more Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile...
Read more Value in the Digital Era • Business Model Innovation • Platform Business •...
Read more Big Data Analytics • Correlation and Causality • Location Data • New Skills...
Read more Doing well by doing good • Challenging competition with CSR • CSR and the...
Read more Strategically integrated design • Design for affect • Predicting design...
Read more Marketing Accountability • Organic Revenue Growth • Marketing and Finance •...
Read more Blogs • Co-production of meaning • Participatory culture • Brand activism •...
Read more Stress • Feelings in Decisions • Divorcing Brands • Passion Brands •...
Read more Product reviews • User generated content and stock performance • Viral...
Read more Referral programs • C2C communication • Emotion and virality • Disruption •...
Read more Multichannel communication • Outlet closures • Technology adoption •...
Read more Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing...
Read more Brand equity • Preference markets • Assortment reduction • Internal...
Read more Product assortments • Social networks • Public complaining • Conjoint...
Read more High-tech markets • Convergent products • Customization • Marketing...
Read more Cause related marketing • Customer management • Word-of-mouth marketing •...
Read more Customer Satisfaction • New Product • Partitioned Prices • Customer...
Read more Shopping Momentum • Tariff Choice • Relationship Marketing • Advertising...
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