NIM Marketing Intelligence Review

Marketing meets Product Design

Strategically integrated design • Design for affect • Predicting design preferences • Form and function • Design and iconic brands

For scientific use - read article at Sciendo

The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

To the articles on Sciendo

Issue Contents

[Translate to English:]

Marketing and Product Design: A Rocky Love Affair

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Co...

Go to article

Design for Affect: A Core Competency for the 21st Century

Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to ...

Go to article

Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation

Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an act...

Go to article

Strategically Integrated Marketing – Helping Brands to Keep Their Promises

Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, howev...

Go to article

Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)

How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe general

Go to article

Beyond Aesthetics: Seeing Form and Believing in Function

Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even un...

Go to article

Interview: Design and Iconic Brands

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so sp

Go to article

How Good is Your User Experience? Measuring and Designing Interactions

User Experience, UX, Service Design, Interaction

Go to article

Latest issues

2024-10

Platform Business

Go to issue

2024-04

Generative AI - Reshaping the Marketing Landscape

Go to issue

2023-11

Virtual Consumer Experiences - The Future of Shopping in the Metaverse

Go to issue