Publications
Topics Vol. 4 / No. 1 / 2012
Zapping • Emotional intelligence • Reach • Willingness to pay • Marketing budget
For scientific use - read article at Sciendo
The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.
To the articles on Sciendo