Conscious Consumption

Sustainable Consumption: More Using, Less Shopping

To develop a more sustainable economy, we need a new definition of “consumption”: To consume is to use, not to buy. Understanding consum...

Socially Responsible Consumers – A Trojan Horse of Neoliberalism?

Political consumerism is often presented as a viable means against the environmental degradation and socio-economic inequality posed by...

Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption

When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good moo...

Vegans and Vaccines: A Tale of Competing Identity Goals

Many vegans feel torn between their personal beliefs about animal exploitation and their desire to protect themselves and loved ones from...

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

Facilitating more sustainable consumer behavior through regulation is often more complex than expected. One way to significantly reduce c...

Clicking Our Way to Conscious Consumption

Most marketers are familiar with the classic marketing funnel that illustrates how people are led from awareness to interest, desire, and...

Better Product Labels for Better Consumer Choices

The design of a label has an influence on product evaluation and purchasing behaviour. The effect of a label should be tested in advance.

Save Your Wardrobe: Supporting Sustainable and Mindful Clothing Consumption

Consumers love fashion but many also feel guilty about their consumption styles and their often exuberant and short-lived wardrobe. Repor...