Publications
Vol. 8 / No. 1 / 2016
Responsible Marketing
Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products
![](/fileadmin/_processed_/7/e/csm_cover_vol_8_no_1_englisch_gross_0_1294d19cd3.jpeg)
Publications
Vol. 8 / No. 1 / 2016
Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products