Publications
Vol. 11 / No. 1 / 2019
The Future of Retailing
Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores
Guest editor
Werner Reinartz, Professor of Marketing and Director, Center for Research in Retailing (IFH), University of Cologne, Germany
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