NIM Marketing Intelligence Review

MarTech and SalesTech

In this issue, we explore the opportunities and challenges of MarTech and SalesTech and discuss how to prepare our organizations for embracing such technologies. What is the impact of privacy regulation? Will technologies enable employees and suppliers to cooperate effectively – at the office, from home and even in the metaverse? How should organizations set up teams in those hybrid worlds, and can AI and robots support human members? Should organizations address consumers’ fears of being exploited and misunderstood by technologies?

Hybrid Marketing Robots Virtual Reality Marketing Automation Human Machine Collaboration
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Guest Editors

  • Bernd Skiera, Professur für Electronic Commerce und E-Finance Lab, Fachbereich Wirtschaftswissenschaften, Goethe-Universität, Frankfurt am Main, Deutschland, skiera@wiwi.uni-frankfurt.de

Issue Contents

Challenges of Marketing Automation: Linking MarTech and SalesTech

The number of marketing and sales automation tools has grown tremendously over the past years. They enable automated marketing and ...

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Professor Bernd Skiera introduces the issue of the NIM Marketing Intelligence Review on "MarTech and SalesTech"

A click on play starts a youtube video. Read more about what that means for your privacy here .

Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment

The pandemic-triggered distance didn’t just change how we collaborate and communicate, it also set marketers, consumers and businesses ...

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Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create ...

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Building a Revenue Engine – Scaling Up Sales Automation

The scalability of sales automation is dependent on a company’s capacity to create and operate use cases. For businesses not systematical...

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The Robot and I: The Rise of Hybrid Service Teams

Robot- and AI-delivered service offers unprecedented economies of scale as the bulk of the costs are incurred in development. Physical ...

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Metaverse Marketing

Some activities you do alone in a virtual environment might be better or substantially cheaper in the metaverse than on the 2D internet ...

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The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

The boundaries of AI in decision-making are shifting from the operational to the strategic level, according to a recent survey of 500 ...

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The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer

Modern marketing relies increasingly on technology. This trend began more than a decade ago and got another boost during the ongoing pand...

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