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Wildner, R., & Modenbach, G. (2015). The Long-Term ROI of TV Advertising in a Digital World. NIM Marketing Intelligence Review, 7(1); 54-60. https://doi.org/10.1515/gfkmir-2015-0008
NIM Marketing Intelligence Review – Truly Accountable Marketing
The Long-Term ROI of TV Advertising in a Digital World
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