AI. DOES. MARKETING.
Artificial intelligence is changing marketing. Will AI take over power in marketing in the future?
Or will AI (only) be a supporter?
Topics:
- Use cases of AI from marketing practice for new customer experiences
- Current developments in AI technology and applications in marketing
- AI as a key factor for more efficiency in marketing
- Future prospects for AI in marketing and trends
- AI as a new "power" to influence consumer decisions
- Ethical challenges associated with the use of AI in marketing
Top Speakers – Among Others:
Moderator: Nadia Kailouli
ARD television presenter and AI podcaster
Ranga Yogeshwar
Science journalist and presenter
Zack Kass
AI futurist and former Head of Go-To-Market at OpenAI
Prof. Dr. Alena Buyx
Former Chairwoman of the German Ethics Council
Dr. Fabian Buder
Head of Future & Trends, NIM
Urs Meier
CCO, Garden of Youth
PROGRAM
The NIM Market Decisions Day "AI. DOES. MARKETING." will take place on Wednesday, July 3, 2024 from 9:30 a.m. to 4:30 p.m. in Nuremberg at the Ofenwerk.
The agenda with top-class experts from science and practice will focus on the topic of "AI in marketing". We will discuss, for example, whether AI will take over power in marketing in the future or whether it will (only) be a supporter – and what new customer experiences marketing can create using innovative AI tools. Specific use cases and ethical aspects of the use of AI are also on the agenda.
BREAKOUT-SESSIONS
The breakout sessions have become a popular and therefore integral part of the NIM Market Decisions Day. This year, NIM researchers will once again present current insights from their research projects - on the topic of "AI in marketing".
Note: You can spontaneously decide on a session on site. Registration in advance is not possible.
Virtual Characters in Marketing: Between Trust and Discomfort
Influencers and digital assistants are playing an increasingly important role in marketing. Do these characters have an influence on consumers and their purchasing decisions?
The Use of ChatGPT & Co. by Consumers
The launch of ChatGPT has given a huge boost to the use of generative AI among the population. How do people in Germany, the United Kingdom and the United States currently deal with the technology, what opportunities do they see when shopping, and how do they rate the opportunities and risks for everyday life and democracy? A three-country comparison.
That Was 2023
The NIM Market Decisions Day 2023 was all about sustainability. We discussed whether companies understand sustainability as a holistic approach that encompasses the environment, society, and the economy. In presentations and a panel discussion, we talked about the nuances distinguishing greenwashing from genuine environmentally conscious actions, and strategies for exposing greenwashing. The conference ended on a cosmic note when guests joined a former ESA astronaut for a sustainable view of our planet from space.
OFENWERK: Directions
The OFENWERK in Klingenhofstrasse is one of Nuremberg's coolest locations: the industrial complex from the 1920s in the north of Nuremberg has been stylishly restored and is actually a vintage car museum.
For the NIM Market Decisions Day, space is made in the large hall and state-of-the-art technology and interiors are set up to create the special "NIM Day atmosphere".
July 03, 2024
Start NIM MARKET DECISIONS DAY: 9:30 Uhr
Opening OFENWERKS: 9:00 Uhr