Voters in flux?

Key insights during lunch break

11th March 2025 at 12:30 pm (online)

Speaker:
Rolf Bürkl, Head of Consumer Climate at Nuremberg Institute for Market Decisions

About:
On 23 February 2025, Germany elected a new Bundestag.
In this exclusive online session, consumer climate expert Rolf Bürkl presented the results of a representative survey on the following key questions:

• Which topics are particularly relevant for consumers in light of the current political situation?
• How might priorities shift in this regard before and after the general election?

In addition, Mr Bürkl offered an in-depth analysis of the factors which influence consumer sentiment based on the February consumer climate publication.  

About the GfK Consumer Climate powered by NIM:
The GfK Consumer Climate survey, which is being conducted regularly since 1974 and monthly 1980, is regarded as an important indicator of German consumer behavior and a guiding light for Germany's economic development. The Consumer Climate is based on about 2,000 monthly consumer interviews that are conducted on behalf of the European Commission..

Since October 2023, the consumer climate data collected by GfK is being analyzed and published jointly with the Nuremberg Institute for Market Decisions (NIM). By joining forces, it will be possible to invest further in the analysis and development of the Consumer Climate study to gain an even better understanding of the background to changes in consumer confidence.