GfK-Conferences
The annual GfK conference was a platform for discussing topical questions that are substantive to marketing and market research. Alongside presentations by noted experts in their field, it also provides an opportunity to exchange ideas.
GfK conferences have taken place since 1950, directly after the general assembly of the GfK Verein. The last conference was held in 2018.
| Date | Name | Event location | Speaker | |
|---|---|---|---|---|
| 2018-07-05 | GfK Conference 2018 | NurembergConvention Center, Nürnberg | Details | |
| 2017-06-29 | GfK Conference 2017 | NurembergConvention Center | Details | |
| 2016-07-07 | GfK Conference 2016 | NurembergConvention Center, Nürnberg | Details | |
| 2015-07-03 | GfK Conference 2015 | NurembergConvention Center, Nürnberg | Details | |
| 2014-06-27 | GfK Conference 2014 | NurembergConvention Center, Nürnberg | Details | |
| 2013-07-05 | GfK Conference 2013 | NurembergConvention Center, Nürnberg | Details | |
| 2012-06-29 | GfK Conference 2012 | NurembergConvention Center, Nürnberg | Details |
Orange Hour
The Orange Hour: During business lunches we offered insights in our latest research projects.
The first Orange Hour took place in 16 April 2015 in Munich, the second in October in Hamburg.
In April 2016 the Orange Hour took place in Frankfurt, in November 2016 in Essen and in November 2017 in Nuremberg.
| Date | Name | Event location | Speaker | |
|---|---|---|---|---|
| 2017-11-09 | Making emotions in the voice measurable for market research | Restaurant Imperial, Nuremberg | Sandra Lades | Details |
| 2016-11-17 | Voice Analysis of Consumers | Nelson Müllers Kochschule FOOD & FLAVOUR, Essen | Sandra Lades | Details |
| 2016-04-21 | Voice Analysis of Consumers | Cooking school of Mirko Reeh, Frankfurt | Sandra Lades | Details |
| 2015-10-22 | Emotions meet pleasure | Hensslers Küche, Hamburg | Sandra Lades | Details |
| 2015-04-16 | Emotions meet pleasure | Andi Schweigers Kochschule, Munich | Sandra Lades | Details |
Creating Value in a prosumer World
Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the power to change established markets – such as through reviews, direct feedback to companies or even by creating their own products and services.
These prosumers are the focus of our series of talks.
| Date | Name | Event location | Speaker | |
|---|---|---|---|---|
| 2018-01-24 | 4/ The City Needs You Institute - Co-Creating Urban Life | Josephs, Nürnberg | Details | |
| 2017-11-23 | 3/ Indiegogo - Bringing ideas to life, crowdfunding learnings from Indiegogo | Jospehs, Nürnberg | Details | |
| 2017-04-27 | 2/ Startnext - Crowdfunding | Josephs, Nürnberg | Details | |
| 2016-05-17 | 1/ Brockhaus - Digitalization and Business Model Innovation | Josephs, Nürnberg | Details |