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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation
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Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
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Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
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By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
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![[Translate to English:] Women headset metaverse](/fileadmin/_processed_/a/6/csm_woman-g3b463a6a9_1920_bcb1c543c0.jpg)
