Consumers’ perception of AI-generated Marketing

As generative AI tools gain traction among marketers, the marketing landscape is witnessing an unprecedented shift in the creation and distribution of digital content. From social media posts and online ads to website narratives, AI-driven content is revolutionizing how brands connect with their audience. Marketers are enthusiastic about the efficiency, creativity, and scalability that generative AI offers. However, a crucial question remains largely unexplored: how do consumers perceive and react to this surge in AI-generated marketing content?

Understanding consumer perspectives on AI-generated content is essential for brands aiming to cultivate trust and maintain authenticity. AI's role in content creation has raised various questions regarding transparency, personalization, and the ethical considerations surrounding automated advertising. Consumers may react with curiosity, skepticism, or even concern toward content they recognize as machine-generated, impacting their perception of brand authenticity and credibility. Emotional responses, such as trust or apprehension, are likely to influence consumers’ relationships with brands, shaping their willingness to engage or purchase.

This project aims to create insights into these consumer attitudes, investigating whether people can identify AI-generated content and how this awareness influences their emotional and behavioral responses. By exploring how AI-generated content impacts perceptions of authenticity, trust, and ethical standards, this research will provide actionable insights for marketers. The goal is to identify both potential advantages and pitfalls in using AI-generated marketing, guiding practitioners on strategies that enhance consumer trust and avoid eroding brand value.