Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Social Trends
2023
Sustainable brands, sustainable purchases?
Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
Marketing in the Metaverse
The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions
Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...