Projects Overview

Sustainable brands, sustainable purchases?

Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and

Marketing in the Metaverse

The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?

Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...