Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Behavioral Science
2024
How do carbon footprints affect our decisions?
Does information on carbon footprints lead to more sustainable decisions or might this approach even backfire?
2023
Maybe Compensations
Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
How much is the (labelled) pig?
Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
2022
DontWasteMeNow
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
New Technologies
One Strike and I'm Out
Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
How does Acute Technostress Influence our Decision Making Behavior
Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
How Do Risk Perception and Past Experience Shape the Future Business Model?
What factors influence the decision to innovate the business model and are there any systematic biases?
Debiasing Decision-Making in Marketing Management
Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
Consumer Perception of Brand Purpose and the Effect on Brand Success
While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
There's Fair and there's Fair – Interaction Between Humans and Machines
Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
Social Trends
Do Anthropomorphic Chatbots Influence our Financial Decision-Making?
Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
2021
Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
2020
What the Voice Reveals: Emotions and Sharing of Experiences
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
2019
Voice Analytics
Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
Confusion in Decision-Making
What is the impact of confusion on performance and quality in decision-making?
2018
Real-Time Emotion Measurement in Consumption Decisions
Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?