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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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What factors influence the decision to innovate the business model and are there any systematic biases?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.
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In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
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Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
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Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
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What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
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Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
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Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
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The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
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Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
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By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
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The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction – is...
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As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.
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The aim of our research project is to analyze the influence of the tone of artificial voices on consumer decisions.
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Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
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The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
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![[Translate to English:] Women headset metaverse](/fileadmin/_processed_/a/6/csm_woman-g3b463a6a9_1920_bcb1c543c0.jpg)
![[Translate to English:]](/fileadmin/_processed_/3/7/csm_16_9_NIM_illustration_group_technology_puzzle_c399e25af5.jpg "[Translate to English:]")
