Projects Overview

Maybe Compensations

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

How Do Risk Perception and Past Experience Shape Innovation and the Future Business Model?

What factors influence the decision to innovate the business model and are there any systematic biases?

How much is the (labelled) pig?

Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.

Marketing in the Metaverse

The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?

Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...

The Role of AI in Strategic Marketing Decision-Making

The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.

DontWasteMeNow

In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.

One Strike and I'm Out

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

How does Acute Technostress Influence our Decision Making Behavior

Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...

The Value of Strategic Foresight

What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …

Debiasing Decision-Making in Marketing Management

Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...

Consumer Perception of Brand Purpose and the Effect on Brand Success

While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven

There's Fair and there's Fair – Interaction Between Humans and Machines

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

Do Anthropomorphic Chatbots Influence our Financial Decision-Making?

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

Trust: How Does Eye Contact Influence the Relationship Between Humans and Robots in Purchase Decisions?

The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.

Do Consumers Think too Linearly?

Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...