Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.
![[Translate to English:]](/fileadmin/_processed_/5/9/csm_Voice_Analytics_15c4394335.png "[Translate to English:]")
