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Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.
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This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
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How are online visibility and the perception of brand purpose related?
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What does the ideal digital shopping companion look like from the consumers' perspective?
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How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
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This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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What factors influence the decision to innovate the business model and are there any systematic biases?
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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