Projects Overview

Bridging the Attitude-Behavior Gap: Addressing Consumer Distrust in Sustainability Claims

Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?

Motivating Pro-Environmental Behavior: Examining the Effects of Regulatory Fit, Message Framing and Image Framing

Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?

The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis

How does innovation managers' role influence their evaluation and selection of innovative ideas?

The Impact of Generative AI Shopping Assistants on Consumer Decision-Making

This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.

How do carbon footprints affect our decisions?

Does information on carbon footprints lead to more sustainable decisions or might this approach even backfire?

ChatGPT in Consumer Decision-Making

This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.

Generative AI in Marketing

What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?

Consumer Perception and Acceptance of Novel Food Technologies for More Sustainable Consumption

In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation