Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Behavioral Science
2024
How do carbon footprints affect our decisions?
Does information on carbon footprints lead to more sustainable decisions or might this approach even backfire?
New Technologies
ChatGPT in Consumer Decision-Making
This study investigates the influence of GenAI on consumers' information search and retrieval processes in purchase decisions.
Social Trends
Generative AI in Marketing
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Consumer Perception and Acceptance of Novel Food Technologies for More Sustainable Consumption
In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation