Interview: eBay: Transforming an Auction House into a Retailing Platform

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Interview with Eben Sermon (2019). eBay: Transforming an Auction House into a Retailing Platform. NIM Marketing Intelligence Review, 11(1), 54-59. DOI: https://doi.org/10.2478/nimmir-2019-0009

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2019

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Interview: eBay: Transforming an Auction House into a Retailing Platform

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NIM Marketing Intelligence Review

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Interview with Eben Sermon, Vice President eBay Germany Prof. Werner Reinartz conducted the interview in November 2018.

Interview with Eben Sermon, Vice President eBay Germany

Auction thrill for everybody – no matter if you are the buyer or seller – that´s what has made eBay famous and attractive in its early years. The internet pioneer was already born in the last millennium and has revolutionized the consumer to consumer business. Originally the first supra-regional, electronic flea market, eBay has evolved into one of the world’s largest retailing platforms. A lot has happened and the auctions that once constituted the core of the brand are more of a sideshow nowadays. In our interview, Eben Sermon, Vice President of eBay Germany, explains how the brand has been reinventing itself and talks about eBay’s innovations within the highly competitive field of e-commerce.

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Interview with Eben Sermon (2019). eBay: Transforming an Auction House into a Retailing Platform. NIM Marketing Intelligence Review, 11(1), 54-59. DOI: https://doi.org/10.2478/nimmir-2019-0009

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