Download Article
To Suggested Citation
Suggested Citation
Interview with Helmut Meysenburg (2015). Design and Iconic Brands. NIM Marketing Intelligence Review, 7(2), 46-51. https://doi.org/10.1515/gfkmir-2015-0018

Register for our Newsletter

NIM Marketing Intelligence Review – Marketing meets Product Design

Interview: Design and Iconic Brands

Download Article

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group.

 

Share Publication
Suggested Citation
Interview with Helmut Meysenburg (2015). Design and Iconic Brands. NIM Marketing Intelligence Review, 7(2), 46-51. https://doi.org/10.1515/gfkmir-2015-0018


Other articles of the MIR issue “Marketing meets Product Design”

Here you can find more exciting articles of this issue.

To the entire issue

[Translate to English:]

Marketing and Product Design: A Rocky Love Affair

The success stories of design-oriented companies like Apple, Audi or Nike have put design on the agenda in many marketing departments. Co...

Go to article

Design for Affect: A Core Competency for the 21st Century

Consumers purchase products with the objective of reducing pain, increasing pleasure or both. Product aesthetics primarily contribute to ...

Go to article
[Translate to English:]

Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation

Consumers construct and maintain self-concepts through the use of branded consumer products. Yet product choice not only reflects an act...

Go to article

Strategically Integrated Marketing – Helping Brands to Keep Their Promises

Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, howev...

Go to article

Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)

How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe general

Go to article

Beyond Aesthetics: Seeing Form and Believing in Function

Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even un...

Go to article

How Good is Your User Experience? Measuring and Designing Interactions

User Experience, UX, Service Design, Interaction

Go to article

Latest issues

2024-10

Platform Business

Go to issue

2024-04

Generative AI - Reshaping the Marketing Landscape

Go to issue
Scroll to top