Interview: Design and Iconic Brands

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Interview with Helmut Meysenburg (2015). Design and Iconic Brands. NIM Marketing Intelligence Review, 7(2), 46-51. https://doi.org/10.1515/gfkmir-2015-0018

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2015

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Interview: Design and Iconic Brands

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NIM Marketing Intelligence Review

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MIR Interview mit Dr. Walter de Silva, Head of Design der Volkswagen-Gruppe

The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, the design process and the role of design in branding. Open your heart and mind to his extensive experience in developing designs for Volkswagen, Audi and other brands of the Volkswagen Group.

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