Skiera, B. (2016). Data Analysis Trumps Specialist Advice: How Direct Banks Function. Interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany NIM Marketing Intelligence Review, 8(2), 50-55
Interview: Data Analysis Trumps Specialist Advice - How Direct Banks Function
MIR interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany and responsible for product and target group management
While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable growth despite a challenging environment. Dr. Schmidberger, Fully Authorized Representative at ING-DiBa Germany, offers us a glimpse behind the curtains of this direct bank. We learn how data technology is used so that bank customers are (more) satisfied without bank advisors.