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Skiera, B. (2016). Data Analysis Trumps Specialist Advice: How Direct Banks Function. Interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany NIM Marketing Intelligence Review, 8(2), 50-55

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Year

2016

Authors
Bernd Skiera
Publication title
Interview: Data Analysis Trumps Specialist Advice - How Direct Banks Function
Publication
NIM Marketing Intelligence Review

Interview: Data Analysis Trumps Specialist Advice - How Direct Banks Function

MIR interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany and responsible for product and target group management 

While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable growth despite a challenging environment. Dr. Schmidberger, Fully Authorized Representative at ING-DiBa Germany, offers us a glimpse behind the curtains of this direct bank. We learn how data technology is used so that bank customers are (more) satisfied without bank advisors.  

Authors

  • Bernd Skiera, Professur für Electronic Commerce und E-Finance Lab, Fachbereich Wirtschaftswissenschaften, Goethe-Universität, Frankfurt am Main, Deutschland, skiera@wiwi.uni-frankfurt.de
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Suggested Citation

Skiera, B. (2016). Data Analysis Trumps Specialist Advice: How Direct Banks Function. Interview with Martin Schmidberger, Fully Authorized Representative at ING-DiBa Germany NIM Marketing Intelligence Review, 8(2), 50-55

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