Crowdsourcing at NASA: About the Work Behind Having Others Do the Work

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Interview mit Ryon Stewart, Challenge Coordinator at NASA’s Center of Excellence for Collaborative Innovation (CoECI) (2020). Crowdsourcing at NASA: About the Work Behind Having Others Do the Work. NIM Marketing Intelligence Review, 12(1), 48-54. DOI: https://doi.org/10.2478/nimmir-2020-0008

NIM Marketing Intelligence Review – Crowd Innovation: Hype or Help?

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Interview with Ryon Stewart, Challenge Coordinator at NASA’s Center of Excellence for Collaborative Innovation (CoECI)

NASA’s record of innovations is truly awesome. Every child knows about the first man on the moon and the space shuttle program, or marvels at images of outer space transmitted from NASA missions. It is less well-known that even the world-class engineers of NASA tap into the wisdom of crowds to solve their problems and devise groundbreaking solutions. In our interview, Ryon Stewart explains that innovation is less about a genius having a light-bulb idea while sitting at a desk and more about finding solutions that already exist – somehow, somewhere. Learn how NASA uses the power of crowds, why NASA’s workforce still won´t run out of work, and how even the bison at Yellowstone National Park contributed to problem-solving.

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Crowdsourcing at NASA: About the Work Behind Having Others Do the Work

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