Projects Overview

Bridging the Attitude-Behavior Gap: Addressing Consumer Distrust in Sustainability Claims

Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?

Motivating Pro-Environmental Behavior: Examining the Effects of Regulatory Fit, Message Framing and Image Framing

Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?

The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis

How does innovation managers' role influence their evaluation and selection of innovative ideas?

How do carbon footprints affect our decisions?

Does information on carbon footprints lead to more sustainable decisions or might this approach even backfire?