Projects Overview

Bridging the Attitude-Behavior Gap: Addressing Consumer Distrust in Sustainability Claims

Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?

Motivating Pro-Environmental Behavior: Examining the Effects of Regulatory Fit, Message Framing and Image Framing

Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?

The influences of decision-maker roles and time pressure on idea evaluation and selection: An experimental analysis

How does innovation managers' role influence their evaluation and selection of innovative ideas?