All publications and studies

Publications
All publications and studies

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

NIM Marketing Intelligence Review

2014-12

Including mindset-metrics like cognitions, affects and intentions in marketing models helps to explain the effect of marketing on hard fa...

NIM Marketing Intelligence Review

2014-12

Companies can either strive for organic growth or growth through acquisitions. For marketing the first option is more attractive becaus...

NIM Marketing Intelligence Review

2014-12

Marketing accountability is essential for sustained organic growth, but the challenges loom large. The major steps include defining the...

NIM Marketing Intelligence Review

2014-09

Young people’s personal use of social media like blogs, networks and online platforms is actually a double-edged sword. Creativity and ...

NIM Marketing Intelligence Review

2014-09

Network Analysis, Internet Communications, Online Discourse, Online Communities, Twitter

NIM Marketing Intelligence Review

2014-09

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear ...

NIM Marketing Intelligence Review

2014-09

Online collaboration presents a real alternative to the company-centered innovation paradigm, and some users do more than just innovate ...

NIM Marketing Intelligence Review

2014-09

Effective social brand engagement can result from marketers “getting in the game” by playing with consumers. Play can take many ...

NIM Marketing Intelligence Review

2014-09

Word of mouth marketing (WOMM) does not travel as unidirectionally and straight as previously assumed. Rather, consumers are active ...

NIM Marketing Intelligence Review

2014-09

Amassing an audience by blogging is a very recent form of online consumer behavior. Consumers not only seek community as earlier studies ...

Other Publications

2014-09

The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...

Other Publications

2014-09

How comprehensible do product claims recommended by sustainability experts appear to consumers in Germany? And which claims are most...

NIM Marketing Intelligence Review

2014-09

If “consumer brand engagement” is what happens in isolation, in a consumer’s own individual mind and thoughts, then “social brand ...

Peer-reviewed

2014-06

User generated pictures online provide potential information about consumer-brand-relationships. Can these automatically be characterized?

Other Publications

2014-06

Other Publications

2014-05

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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