NIM Working Paper

Publications
NIM Working Paper

Our Working Paper Series

We are a non-profit organization for the research of consumer and market decisions.

Our Working Paper Series supports early sharing of new market research knowledge. Working papers reflect work-in-progress and are published to enable the rapid evolution of market research knowledge and stimulate the discussion among practitioners, market research institutes and academics.

If you have comments or feedback, please feel free to contact the corresponding author, whose address you find in the paper.

The most current version of the paper is always available on this website. Please cite NIM Working Papers as:

Author name(s) (Year), Title, NIM Working Paper Series, No. X / 20XX.

The Working Paper Series comprises papers by researchers of NIM (formerly GfK Verein) and cooperation partners. Working papers will typically be revised and enhanced through further research before they are published in a peer-reviewed format. Please refer to the NIM Marketing Intelligence Review for methods and concepts by NIM and partners that have already undergone extensive academic peer review.

2024-08

Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.

2024-03

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

2023-08

The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...

2020-01

In educational psychology, previous research has shown a positive association between confusion and cognitive performance, which has been...

2018-05

A multitude of photos is posted each day on social media. How can we analyze them to gain information about the temporal development of ...

2018-01

With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...

2017-01

An automatic system designed to infer valence (positive or negative feeling) from facial expressions, EMO Scan, was employed and evaluated...

2016-02

Combination of analytical solutions for logit models including (sign) restrictions and constraints.

2016-01

Humans may differ remarkably in their preferences for objectively similar rewards. Brand preferences, for instance, largely account for...

2016-01

Algorithmic and equipment-based procedures for emotion detection are often afflicted by measurement error or signal noise. In this paper, we...