Consumption Trendsensor 2014

The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within the European Union and Russia, which has a population of almost 143 million inhabitants. The eight EU countries included in this study account for roughly 75% of consumers in the 28 EU member states, which have a total population of 506 million inhabitants (cf. Eurostat 2014a). Together, the groups of people aged 14, 15 or 16 years and above, of relevance to representative empirical investigations of this kind in these eight EU countries and in Russia, make up a market of 442 million individual consumers.