NIM Studies | NIM e.V.

Publications
NIM Studies

Our studies contribute to a better understanding of decisions made by consumers, marketing and product managers. They include knowledge on developments and decisions in the field of consumers, management and markets.

2024-10

How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?

2024-09

On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?

2024-01

Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.

2023-12

The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.

2023-07

How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?

2023-06

How big is the impact of smart speakers and where is there still potential for improvement and development?

2020-06

Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....

2019-09

The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?