Internet of Things – Will Humans be Replaced or Augmented?

Publications

Download

Suggested Citation

Rand, W. (2018). The Complex Network of Things: When Technology is Making the Deal. GfK Marketing Intelligence Review, 10(2), 36-41. doi: https://doi.org/10.2478/gfkmir-2018-0016

Year

2018

Authors

Paul A. Pavlou

Publication title

Internet of Things – Will Humans be Replaced or Augmented?

Publication

NIM Marketing Intelligence Review

Download

Paul A. Pavlou

Augmented Intelligence – effective human-computer symbiosis – has the potential to address emerging challenges successfully, possibly more so than pure AI. It integrates the unique abilities of human beings that cannot be replicated by AI. Large-scale IoT problems often cannot be solved by either computers or human beings alone. Therefore, there are significant opportunities in IoT applications that are coupled with the notion of Augmented Intelligence. Managers need to consider carefully for which task, in which way and to what extent IoT applications will be applied. They must make their choices based on the expected performance, cost and risk of autonomous IoT solutions that would operate without human oversight. For example, automated manufacturing, predictive maintenance and security IoT solutions may be cautiously fully automated. However, human-oriented applications, such as smart retail, could still maintain a certain level of human oversight.

Authors

Paul A. Pavlou, Milton F. Stauffer Professor and Co-Director, Data Science Institute, Fox School of Business, Temple University, Philadelphia, PA, USA, paul.pavlou@temple.edu

Share Publication

Copy link

Here you can find more exciting articles of this issue.

To the entire issue

Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-…

The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by …

Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating …

The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …

What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and …

IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users …

The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based …

Scroll to top

Other articles of the MIR issue “IoT - Consumers and the Internet of Things”