GfK Conference 2017

The focus of the GfK Conference 2017 was again on markets: Market experts from GfK SE and experienced external speakers from the industry examined current developments and trends for fast-moving consumer goods and for technical consumer durables. Another GfK SE addressed the challenges of the fashion market. The event was opened with a speech discussing how to make better decisions in a complex environment. The final presentation of the event was devoted to the subject of Industry 4.0 and its effects on the production of (consumer) goods.