Events
Making emotions in the voice measurable for market research
Orange Hour in Nuremberg
For the Orange Hour, we invite employees from member companies as well as personal members from the respective metropolitan region to lunch, in order to give them insight into our market research workshop, present our latest research project and stimulate exchange between our members.
On November 9, 2017, the members from the Nuremberg region got together for lunch at IMPERIAL, the restaurant of celebrity chef Alexander Herrmann, who welcomed and cooked for the guests. For the theme of the event, “Making emotions in the voice measurable for market research,” Dirk Moersdorf from GfK SE and Dr. Matthias Unfried from the GfK Verein presented the VOICE ANALYTICS tool, which is able to detect human emotions conveyed by voice. This instrument is the basis of the “GfK MarketBuilder Voice,” which won the German Market Research Innovation Prize in 2017.
Impressions of the Orange Hour in Nuremberg
Speaker
- Sandra Lades, Head of Communication and Events, NIM, sandra.lades@nim.org