Studies
NIM publishes the results of its surveys in its own series of studies. These include the NIMpulse series, the “Challenges” series and the “Leaders of Tomorrow”.
With our search tool, you can filter our studies by type and year.
NIMpulse
2024-10
ChatGPT and Co. in Everyday Life: Use, Evaluation, and Visions for the Future
How do consumers in the US, Germany, and the UK currently use ChatGPT? Where do they see future areas of application?
2023-07
Greenwashing vs. Greenacting
How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?
