Studies
NIM publishes the results of its surveys in its own series of studies. These include the NIMpulse series, the “Challenges” series and the “Leaders of Tomorrow”.
With our search tool, you can filter our studies by type and year.
NIM Studies
2024-09
Challenges of Nations – Special Edition USA
On November 5, Americans will elect a new head of state. But which issues are really important from the voters' point of view?
2024-01
Challenges of Marketing 2023
Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
2023-12
Challenges of Nations 2023
The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
2023-06
SMART SPEAKER REPORT 2023
How big is the impact of smart speakers and where is there still potential for improvement and development?
2020-06
Challenges of Marketing 2020
Making decisions is one of the most important tasks of people responsible for marketing and sales. But it is often also a risky task....
2019-09
How Smart are Smart Speakers?
The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
