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What factors influence the decision to innovate the business model and are there any systematic biases?
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Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...
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Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
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