All publications and studies - Other Publications

Publications
All publications and studies

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

Other Publications

2015-05

Other Publications

2015-03

Other Publications

2015-02

Other Publications

2014-09

The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...

Other Publications

2014-09

How comprehensible do product claims recommended by sustainability experts appear to consumers in Germany? And which claims are most...

Other Publications

2014-06

Other Publications

2014-05

Other Publications

2013-12

Other Publications

2013-07

Other Publications

2013-05

Other Publications

2013-02

The Global Trust Report 2013 of the GfK Association provides an assessment of trust in an international comparison from the perspective of...

Other Publications

2012-08

The GfK Consumption Trend Sensor produced by the GfK Verein provides information on the basic trends regarding individual consumption within...

Other Publications

2012-07

Since 2010, the scope of the Challenges of Europe survey comprises 11 European countries: Germany, Italy, France, Poland, Austria, Great...

Other Publications

2012-05

The example of markets for daily consumer goods shows how qualitative growth can be achieved despite a declining population.

Other Publications

2012-01

Do consumers rate product recommendations higher than product features depending on their different recommendation sources?

Other Publications

2012-01

With an increasing amount of product alternatives to choose from, buying decisions become increasingly complex. To reduce complexity ...

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The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

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Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

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