Consumption Trendsensor 2010

1 Introduction
2 Structural indicators for private consumption
2.1 Demographic trends
2.2 Trends regarding age structure
2.3 GfK purchasing power and inflation in the nine survey countries
3. The economic situation facing European consumers
3.1 Estimations of the current financial situation facing households
3.2 Estimations of individual job security
3.3 The crisis facing European consumers
3.4 Development of the financial situation facing households over the past 12 months
3.5 Development of the financial situation facing households in the next 12 months
4. Housing and the purchase of major
items
4.1 Housing and the development of
real estate prices
4.2 The real estate market in the next two years 23
4.3 Car purchases over the next two years
4.4 Moving home and establishment of new households
5. Developments within individual trends
5.1 Sense of duty
5.2 Pleasure consciousness
5.3 Wealth consciousness
5.4 Spending consciousness
5.5 Reality consciousness
6. Consumer spending patterns over the past
12 months
7. Trends in private consumption, 2004 to 2009
8. Results and outlook
9. Research methods
10. Socio-demographic characteristics
11. Biographical lifeworlds
Sources

The GfK Consumption Trend Sensor produced by the GfK Association provides information on the basic trends in selected markets regarding individual consumption within the European Union and Russia with its 142 million inhabitants. The eight EU countries included in this study account for roughly 75% of consumers in the 27 EU member states, which have a total population of 495 million inhabitants (cf. Eurostat 2010a). Together, the groups of people aged 14, 15 or 16 years and above, and of relevance to representative empirical investigations of this kind in these eight EU countries and in Russia, make up a market of 439 million individual consumers.