All publications and studies - New Technologies

Publications
All publications and studies

NIM publishes its research results in professional journals and its own scientific series. The latter include the NIM Marketing Intelligence Review, the NIM INSIGHTS Research Magazine, the NIM Research Reports and the NIM Working Papers.

You can use our search tool to filter our publications by type, topic and year.

New Technologies

Peer-reviewed

2024-09

How do Digital Sales Assistants impact consumer trust?

NIM Research Report

2024-07

Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co

Peer-reviewed

2024-06

We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.

Peer-reviewed

2024-05

This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.

Peer-reviewed

2024-05

We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.

Peer-reviewed

2023-09

This study investigates how tourists perceive tourism recommendations provided via social robots.

Peer-reviewed

2023-09

We explore in-store navigation systems.

Peer-reviewed

2023-07

In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.

NIM Studies

2023-06

How big is the impact of smart speakers and where is there still potential for improvement and development?

Peer-reviewed

2022-07

Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...

NIM Research Report

2021-11

What determines the acceptance of algorithms, and which factors can influence the acceptance? In order to answer that research question, we...

NIM Marketing Intelligence Review

2021-05

The progress of artificial intelligence and new technologies triggers hot debates about the future of human life. While fans of the …

NIM Marketing Intelligence Review

2021-05

In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information …

NIM Research Report

2021-04

Introduction: Broken Promises and Achievements of AI 01. Broken Promises of AI Broken Promise 1: An AI can be a universal, human-like...

NIM Research Report

2021-03

This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.

Peer-reviewed

2020-03

Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?

1 of 3

The NIM Marketing Intelligence Review is directed at managers and all decision-makers who are interested in new research findings, current marketing topics and emerging marketing trends.

Read more

Our researchers work on a variety of exciting and innovative research questions related to the topic of market decisions.

Read more